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Ellen Hooper
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Navigating Major Change

Wayfinder

We help your people work out whether or not they're on the bus so you keep the best

We help your people work out if they're on the bus or not. And make sure you keep the ones who are

Does this sound familiar?

Your organisation is on the journey of going through major change.

You're a CEO, a Chief People Officer or a Chief Operating Officer. You know the drill, you've done this before and you're not looking forward to doing it again.

Very few executives have navigated a major organisational change and thought 'that was easy'.

Maybe you're needing to cut costs

Maybe you're about to announce a restructure

Maybe you're in the middle of a major strategy change and need different skills and different attitudes

Maybe you're merging, acquiring or being acquired

Over and over again, major change is hard, expensive and time consuming and the business outcomes you were hoping for aren't actually achieved.

The real cost starts at uncertainty

Not at announcement. By the time you're in formal consultation, you're already paying.

100–200% cost

Replacing a single high performer costs 1–2 times their annual salary.

The cost can exceed the savings — fast

Add in litigation costs, productivity losses, a damaged employer brand.

You know what makes no sense

We keep doing the same things and getting the same poor results.

Because you haven't given your people the tools to decide if they're on the bus or not and know what to do if they're not.

Here's what happens when people aren't ready

The people you needed most leave first

People pretend they're onboard (when they're not)

Leaders can't (and shouldn't) do it all alone

Legal and psychosocial risk compounds

Here's what we do

We work with you to:

1

Understand your change

2

Map real options for your people

3

Communicate with them directly and give them the skills they need to navigate change

4

So you keep the best

Why Wayfinder is the missing link

The Wayfinder program is built on one insight that most change processes miss: individual readiness is not 'nice to have' — it's a business outcome.

Wayfinder supports you to:

Stop the best people leaving
Help those who are no longer a fit find their next step
Make sure the ones who stay end up in the right roles
Avoid overloading your people leaders and P&C experts
Move at pace
Minimise redundancy and dispute cost
Minimise psychosocial risk and avoid a call from the regulator

Why external expertise matters

They'll say things to us they won't say to you

Collective sentiment, not confidential information.

You don't have the time or resources you need

We bolster your internal experts when they're stretched.

We understand compliance and culture

We've brought legal and culture experts together.

You stay in control

We don't make decisions for you (or your people). We just make the process easier for everyone involved.

Ellen Hooper

About Our Founder

Ellen Hooper

Ellen Hooper is an award-winning coach and people leader with a unique background that bridges legal expertise, executive leadership, and coaching excellence.

Certified coach with the International Coaching Federation
Former employment lawyer, Chief People Officer and Non-Executive Director
Featured by ABC, Channel 7, CEO Magazine, Smart Company, HR Leader, Sydney Morning Herald and the West Australian
Described by the Australian of the Year as her 'secret weapon'

Qualifications

  • Masters of Management, University of Melbourne
  • Bachelor of Laws (First Class Honours), Bond University
  • Graduate of the Australian Institute of Company Directors

Ellen has worked with businesses across government, not-for-profits, major multinationals and ASX listed companies, coaching everyone from graduates to CEOs and Board Chairs. She builds a diversity and inclusion lens into everything she does and is fascinated by helping people curate careers they love in lives they've designed.

Program Levels

Choose the level of support that fits your context and build from there.

Essentials

$10,000

starting from

Executive strategy session
Employee pathway design
Off the shelf digital program

Standard

$20,000

starting from

Executive strategy session
Employee pathway design
Digital modules branded with your brand
Anonymous Q&A and sentiment reporting
Live online group sessions
Customised communication materials
Drop-in sessions for employees

Embedded

$50,000

starting from

Executive strategy session
Employee pathway design
Digital modules branded with your brand
Customised digital program
Anonymous Q&A and sentiment reporting
Live online group sessions
Customised communication materials
Online community platform
Customised communication plan
In-person delivery option

Know change is coming?

The question isn't whether your people will struggle. It's whether they'll be ready.

Let's talk about what Wayfinder could look like for your organisation.

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